South Beach Art Deco Tours

They pose along the streets of South Beach, colorful and curvaceous machinations of pastel stucco and neon, reminders of a by-gone era of escapism and hedonistic delights.  Resembling cruise liners and Flash Gordon rocket ships, the Art Deco buildings here project a sense of playfulness and frivolity.  Though the art form was born at the 1925 World’s Fair in Paris, a fusion of Art Nouveau and early twentieth century industrial modernism, it is in Miami Beach where it seems most at home: portholes, rounded walls, and steely accents conjure images of carefree vacations on the high seas, while the colors appear chosen from a palette of turquoise water and island sunsets.  It is fitting, then, that South Beach should be home to the largest collection of Deco architecture in the world, and perhaps equally fitting that it should be preserved in its original state, a testament to the whimsical inspiration that simple pleasures can bring.

It was with this thought in mind that Barbara Capitman founded the Miami Design Preservation League (MDPL) in 1976, working with designers Leonard Horowitz and Lillian Barber to establish this section as a historic district. 

Though she passed away in 1990 at the age of 69, her legacy continues today, and can be enjoyed on one of the walking tours the League currently offers (see: pictures).

These expeditions may be taken guided or solo.  The guided versions are offered Wednesdays, Fridays and weekends at 10:30 am, and 6:30 pm on Thursdays.  The prices are $20 for adults, $15 for seniors and students, and free for members of the Preservation League.  If you prefer to explore these sites at your own pace, you can do so anytime throughout the day (until 4 pm) by renting one of their ipods for $15 per set.  I opted for the ipod tour and spent about two hours learning the fascinating stories behind the neighborhood I now called home (see: map).

Taking the tour

After picking up my ipod from the Art Deco Tour headquarters at 1001 Ocean Drive, I headed north along the sunny sidewalks as I sought out the first stop of the journey.  Jazzy thirties music accompanied the narrative, which began by explaining how Deco came to be on South Beach.

Apparently, the hurricane of 1926 leveled the entire town, and soon afterwards, a mad rush ensued to rebuild this burgeoning piece of real estate.  Like many of the citizens themselves, the facades were constructed more elaborately than what lay beneath.  These opulent edifices were built on the fly, often from concrete blocks, belying the flashiness of their exteriors.  Years later, those opposed to the idea of designating South Beach as a historic district would cite the cheapness of the construction of these relics as an excuse for dismissing their historic value.

As the depression ensued, these buildings continued to pop up, largely funded by the Yankee dollar and organized crime.  Indeed, South Beach was a refuge for opposing syndicates, a free zone for the turf wars that would blemish other cities, like Chicago.

The Amsterdam Palace

The first stop along the journey was the “Amsterdam Palace”, located just north of 11th St, at 1114 Ocean Drive.  I kept looking for a Dutch castle, not realizing at first that the property in question was Versace’s own Casa Casuarina.  For some reason, the narrative declined to mention Versace by name, referring to him only as a certain “Italian fashion designer.”  Likewise, any reference to his untimely demise on the front steps at the hand of serial killer Andrew Cunanan was also absent.  Instead, I learned that the present site had formerly been a dilapidated apartment building.  The Preservation League, initially enthused by Versace’s purchase and renovation of the building in 1992, was quickly disappointed when the fashion designer announced that he intended to demolish the neighboring Revere Hotel in order to construct a swimming pool and a garage.  Aside from its infamous associations with Versace’s murder, this building also stands out as evidence that South Beach’s landscape isn’t limited to Deco creations: Mediterranean Revival thrives here as well, a reminder of an earlier period no less abundant in epicurean appeal.

The MDPL sued Versace, eventually agreeing to settle the matter out of court, with the stipulated compromise that the city would enact more stringent laws protecting other Art Deco structures in the surrounding area.  Thus, one building was sacrificed so that 200 or so others might be protected.  In my twisted mind, I wondered if Cunanan had secretly been an MDPL member…

The Carlyle and The Leslie Hotels

The second stop of the tour took us to a spot overlooking the Leslie and Carlyle Hotels, at 1244 and 1250 Ocean Drive, respectively.  Though close in proximity, these hotels were designed by different architects.  Both exemplify typical Art Deco design, featuring horizontal bonding, windows in bands, eyebrows (concrete overhangs) above the windows, and strong verticals in front.  Whereas the Leslie was more functional and basic, the Carlyle was more rounded and “exuberant”, with streamlining used to convey a sense of speed, “sweeping” eyebrows, and the rule of 3: three strong vertical elements in front, which wrap around the building like ribbons.  Though the recording doesn’t inform you of this fact—I suspect it may have been recorded in the early 90’s—you might be interested in knowing that the 1996 Robin Williams/Nathan Lane movie “The Birdcage” was filmed at the Carlyle.

The Cardozo Hotel

Third on the list was the Cardozo Hotel (1300 Ocean Drive), built in 1939 and designed by architect Henry Hohauser.  Here we learn that while many of the local hotels were named after establishments in New York and daughters of the designers, the Cardozo Hotel got its name from Benjamin Cardozo, one of the first Jewish jurors appointed to the US Supreme Court.  The Cardozo was the site of the first Deco weekend, and housed the original offices of Barbara Capitman.  The architecture here is very rounded, like the fender of an old Studebaker, and features Keystone trim, which, while dyed and made to look like marble, is actually a porous limestone.

The Winterhaven Hotel

The fourth jewel in the crown of Ocean Drive, my ipod informed me, was the Winterhaven Hotel (1400 Ocean Drive), designed in 1939 by architect Albert Anis (1889-1964), one of a group of American architects who was pivotal in the formation of the South Beach cityscape of today.  While others were ornate in their approach, austerity was Anis’ middle name, evident in the Winterhaven, along with his other creations, the Leslie, the Abbey, and the Temple Emanuel.

By this time, the recording continued, labor unions had emerged, securing higher wages for the working classes, who were able to escape the grey work-a-day world of the Northeast to take Florida vacations.  This development allowed these hotels to flourish, also allowing small business owners to migrate south and start their own accommodations in South Miami Beach.

The Commodore Hotel

The fifth stop on the tour was waiting just around the corner at Collins and 14th St.: the Commodore Hotel (Southwest corner).  Built in 1936 and designed by Henry Hohauser, it was made from inexpensive materials, featuring concrete block facades.  This Art Deco creation is rich in ornamentals specific to the period: eyebrows, curved corners, and four round emblems, called “bosses” descending along the side, which provided an “odd charm” to the place, but also fodder for the anti-preservationists, who claimed that “eyesores” like this weren’t worth preserving.

Miami Beach Post Office

My virtual guide then instructed me to proceed along Fourteenth Street, crossing Washington.  From there, I was told to take a left and stop at 13th.  Before me now was a building with which I’d already garnered a certain familiarity: the Post Office (Washington and 13th St.).  This building was manufactured in a “stripped classic” design, in a style known as Depression Moderne.  By 1977, it had seen better days, and the MDPL petitioned the federal government to refurbish it.  That they did, and what we have today is perhaps one of the most striking of its kind.

Inside, muralist Charles Hardman, with funding from the WPA, created an elaborate painting of Ponce de Leon’s invasion of Florida.  Overhead, the ceiling mural features a radiant sun, ablaze in a forest green sky.

Old City Hall

Number 7 on the list: the Old City Hall (1130 Washington Ave.).  After the 1926 hurricane, real estate developer Carl Fisher (for whom Fisher Island was named) reconstructed the City Hall as a way of showing that Miami Beach would come back.  It was constructed in a Mediterranean Neo-Classical design, with four urns placed in the topmost balcony, in defiance of future hurricanes.  They’re still there, apparently unmoved by any successive storms, which, unfortunately, is more than I can say for the building beneath.  It appears to be undergoing some intense renovations, with no end in sight.  Likewise, the optimistic Mr. Fisher lost his fortunes after the stock market crash in 1929, and finished off his days living in a small cottage in Miami Beach, where he supported himself by doing odd jobs for friends.  Quite an unassuming end for the man who’d been pivotal in the creation of the Indianapolis Motor Speedway and promoter of the 1920s Florida Land Boom, at which time his net worth had been near $100 million!  By the 70’s this City Hall was replaced by a larger building, located at 1700 Convention Center Drive.

Washington Storage Building - Wolfsonian Museum

Next up, at number 8, is the Washington Storage Building, at 1001 Washington.  The ipod recording apparently predates this building’s transformation in 1997 into the Wolfsonian Museum, a collection of late 19th to mid-20th century decorative and propaganda arts, run by Florida International University.  Prior to its use in the early 90’s as a private collection for the founder Mitchell Wolfson, Jr., it served as a warehouse for the citizens of Miami Beach.  Wealthy northerners could safely store their valuables in this secure Mediterranean Revival structure, during their extended visits to this then-untamed jungle.

At number 9, we’re led to the corner of 9th and Washington and told to gaze to toward the southwest.  Rising high in the distance with a long-forsaken clock dial on its tower is the Blackstone Hotel, one block away on 8th St., once a popular lodging spot for Jewish and African American visitors.  It was here that George Gershwin was said to have composed part of the musical Porgy & Bess.  When the early developers envisioned Miami as a playground for the wealthy, the narrative laments, it was one in which only the non-Jewish rich were allowed to participate.  Most properties north of 12th Street were designated as “gentiles only”, while in South beach—especially the area below 5th St—welcomed tourists, residents and property owners who were Jewish.  These people played a significant role in the development of South Beach as we know it today, which is, the narrator explains, “a neighborhood that knows no misfits.”

Sherbrooke Hotel

Crossing 9th Street, I then proceeded to the southwest corner of Collins Avenue, where I was presented with a study in contrasts: the Coral Rock House (900 Collins Avenue) and the Sherbrooke Hotel (facing it at 901 Collins).  Sadly, I observed that the Coral Rock House, originally built in 1915 and once the home of Avery Smith, operator of the first ferry service between Miami and Miami Beach, was all but destroyed.  The back and sides had been completely demolished, leaving only the front wall facing Collins Avenue.  The workers explained to me that while the coral facade in front would be preserved, the rest of the property was being cleared to make way for a condo and shopping complex. 

The site of this historic building in tatters was a painful reminder that the Preservation League’s powers were not all-encompassing.  The narrator, oblivious to these recent developments in his distant 90’s world, cheerfully explained that the Coral Rock House’s construction was typical of buildings from the 19th century, while the Sherbrooke across the street, built in 1947, was the poster child of Nautical Deco.  Indeed, with its portholes and silver railings, it looked like it was about to set sail.

Tiffany Hotel

The Tiffany Hotel, one block south at 801 Collins, came in at number 11 on the list. A child of 1939, it flaunted eyebrows, rounded corners and streamlined design.  Designed by architect Al Murray Dixon, the Tiffany is less whimsical and more Buck Rogers.  With its dramatic spire on top, it looked like a prop from an old sci-fi serial, a space vessel, ready to take flight.  These spired buildings, once common on Collins, are presently all but extinct.

Park Central Hotel

The 12th stop on the journey took me back to Ocean Drive, where I found myself standing across the street at the Park Central Hotel (640 Ocean Drive).  Known as the blue jewel of Ocean Drive, the Park Central, built in 1937, is said by many to have been Hohauser’s greatest contribution.  It features 3 octagonal portholes above the door, bosses, horizontal striping (instead of eyebrows) and vibrant coloring: periwinkle blue, with sea green trim, mimicking the natural world surrounding it.  It was here where I learned of Leonard Horowitz and his color palette: during his tenure on the MDPL, Mr. Horowitz selected 36 pastel colors, which were required by city ordinance to appear on all the local buildings.

Majestic Hotel

One block north, near the corner of 7th and Ocean, sat the Majestic Hotel (700 Ocean), which, with ropes and pulleys draped over the front, appeared to be in the midst of a face-lift.  Designed in 1940, this Albert Anis creation abandoned horizontal linkage and eyebrows in favor of a mimicry of the pre-deco Vienna Succession style, with rectolinear windows and arched cornices, seemingly straight out of Fritz Lang’s Metropolis.  Despite this digression, it maintains a style which looks decidedly Deco.

Waldorf Towers Hotel

The Waldorf Towers Hotel marks the culmination of the tour, at number 14, recognizable by its signature watchtower, presiding over its location at 860 Ocean Drive.  This feature was actually condemned at one point and taken down, only to be later replaced.  Its colorful facade, a mix of pink and yellow and cream, drew its inspiration from the palette of Leonard Horowitz, who envisioned South Beach as an adult playground, which, “unlike the manufactured environments of places like Disneyworld and Epcot, is a real neighorhood, a setting which, while possessing the convenience of the 80’s, would retain the rich atmosphere of the 30’s.”  Unfortunately, Leonard Horowitz didn’t live long enough to enjoy the fruits of his efforts: he died in 1989.

The tour ended by recounting Capitman’s passing in 1990, and a Miami Herald editorial of the time, which, remembering her, proclaimed:

“She had wisdom and tenacity; she imagined and dreamed; she clung and triumphed.  The sadness of her passing is offset by the life and Art Deco beauty that now exists because of and in tribute to her vision.”

As a clarinet played a lively version of Moon Over Miami, I continued along Ocean Drive to return my ipod at the Art Deco headquarters, sensing a newfound connection with my new hometown, surprised to learn that my own impressions of its appeal had also been the vision of its creators.

Related Links: Miami Beach Art Deco District Miami Design Preservation League There's Been A Murder at Versace House Related Categories: Miami: Local News, Douglas Eames is a freelance writer, homespun philosopher and budget bon vivant who divides his time between Southern California and South Beach. See more articles by Doug. See more articles by Doug Was This Post Helpful? Please Share It With Others! Tweet

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