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Gus and Michelle Moore Outed By Miami Herald

Merry Christmas from our family to yours
December 08, 2007 By Gus in Miscellaneous  | 3 Comments


Dear Family and Friends,

Please don’t expect much from us this Christmas. James Burnett from the Miami Herald has exposed Michelle and I for being the eco-friendly, skinflints that we are…

For Gus and Michelle Moore of Palmetto Bay, a husband and wife team of Internet entrepreneurs who operate the site, a green Christmas has been in the making for about seven years, and may have finally come to fruition for them on the World Wide Web.


‘‘From the time we met, Gus always used a plastic Christmas tree,’’ Michelle says. ``He just thought it was wasteful [to have a real tree], and I always went along with that. But in other ways, I was over the top with how I celebrated Christmas.’‘

Michelle sheepishly admits that she has always kept on hand ‘‘five huge boxes of Christmas ornaments,’’ and even when she was broke, she’d spend every available penny on as many friends and family members as possible.

‘‘I guess as you get older, though, you realize that this isn’t what Christmas is all about,’’ she says.

The tipping point for the couple came last week, as the couple watched the CNN/ YouTube debate for Republican presidential candidates. A question from a woman complaining about toys with lead, and other retail practices that could harm human health and the environment gave Gus and Michelle an epiphany.

‘‘We just thought she was right. There’s too much unhealthy stuff being moved around in the name of celebration,’’ Gus says. ``So we agreed right then we were going to stop sending people packages. We were going to stop doing anything for Christmas that required a bunch of paper packaging and fuel to be burnt in shipping and money to be spent on postage. So we decided for now we would do eCards.’‘


And with that they began sending electronic holiday cards to friends and relatives over the Internet.

‘‘You know, this is significant for us, because we have a Christmas card mailing list with about 200 names on it,’’ Gus says. ``But I think it’s pretty neat that we can use our own Photoshop skills to make an eCard with a picture—giving it a personal touch.’‘

Michelle says the couple will expand on their conservation Christmas next year by either purchasing long-term growth savings bonds for nieces and nephews or opening savings accounts and contributing a little each year toward the kids’ college funds.

I blame Scott. If it wasn’t for him asking where to find Christmas trees, nobody would be the wiser.

Related Categories: Miscellaneous,

Gus Moore heads up Miami Beach 411 as site administrator. You can reach him at 1-305-754-2206.

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3 Comments on

"Gus and Michelle Moore Outed By Miami Herald"

Doug says:

Do you really think the cats will be going to college?

Posted on 12/08/2007 at 3:03 PM

... says:

LOL Doug- I don’t really think those are the kids she was referring to.

I’m glad you guys are starting with the Christmas Card.  Sadly, I have already been chastised by an unnamed family member that I owe 50% of my DNA to for not having sent Nick’s picture card.  I think her exact words were ‘it’s already December..&^&%’
A bit of irony on the tainted toy issue- the 4 items Nick had from the recent recalls are still sitting in my closet, waiting for the shipping bags and labels promised by Fisher Price…

...oh…I like your hair Michelle!

Posted on 12/09/2007 at 2:39 PM

Doug says:

I guess you’re right, Suzy.  Cats are too cool for school.  Seriously, that really is a great shot of the two of you, Gus and Michelle!  You should have it enlarged and hung on the boardroom wall one day.

Posted on 12/11/2007 at 7:04 PM

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