Jimmy’z Beats Sugarcane On Social Media Day
Above: This picture from Sugarcane was one of ten photos from around the world that Mashable chose to run on its website highlighting Social Media Day. (Photo by James Echols aka Coach)
So Mashable created this “holiday” called Social Media Day where we’re supposed to “celebrate the revolution of media being social” – which is their way of saying we need to go out and get drunk with friends while tweeting about it.
Some of us in Miami do that anyway without having to step in line to some geek-inspired holiday, but we figured we would play along in the hopes that we could cash in on some sweet social media specials.
After all, we not only like to party, we like to brag about it online as annoying as that may be to our friends who stay home.
But we also like to get a discount in exchange for all those tweets, updates and check-ins we do because let’s face it, we’re providing free advertising to the establishments we frequent.
The problem is, we ended up at Sugarcane Raw Bar and Grill in Midtown Miami last Thursday, which flat-out told us they would not honor Social Media Day by giving us any special discounts other than the usual happy hour specials where cocktails go for $7 instead of $12.
So there we were – more than 150 of us – crowding the bar at Sugarcane, wondering what in the hell is it we’re celebrating other than a surge in business for Sugarcane?
By the time happy hour ended and they started charging us $12 for our cocktails, we decided to move the party to Jimmy’z Kitchen in Wynwood where we were given endless pitchers of free sangria as well as ten percent off our food bill.
So guess which business won our social media hearts?
Alex de Carvalho, who organized the Social Media Day event with Sebastian Rusk of Social Buzz TV, said they both share blame for not insisting that Sugarcane provide some type of discount for bringing in hordes of people to its restaurant.
But he also believes Sugarcane could have been more flexible once they started seeing how many people were spending money that night.
“We asked the manager if he could at least extend happy hour but he said he couldn’t do it because of corporate protocol,” de Carvalho said.
The manager did give de Carvalho and Rusk free drinks that night, but that wasn’t enough to convince the 150 people to stay for dinner.
Most ended up going home after happy hour, but more than 30 of us ended up at Jimmy’z Kitchen where we were welcomed with open arms by Chef Jimmy Carey, who is more familiar with mashed plantains than he is with Mashable, but understands the power of social media and how it affects his business.
But if you want to see just how much business we brought Sugarcane, check out Rusk’s video below.
Mashable Chooses Miami Photo, Further Promoting Sugarcane
In fact, a photo taken by Miami Beach 411 forum contributor James Echols, who goes by Coach on the forums and runs Soul of Miami, was one of ten photos that ended up on Mashable highlighting Social Media Day, despite the fact that they received hundreds of photos from the 1,400 meetups that were held throughout the world.
But Sugarcane obviously doesn’t appreciate the social media promotion because it also screwed us over on Foursquare Day – another geek-inspired holiday that encourages us to part with our dollars – when social media peeps showed up expecting drink specials, only to be slammed with the restaurant’s usual high prices. And this after it was named the “official meetup” place for Miami.
According to CB Gaines, whom I interviewed after the April 16th “holiday”.
Meanwhile, Jimmy’z jumped on the Foursquare Day bandwagon with the following promotion on its Facebook page, which it honored:
The difference between the two businesses is clear.
Sugarcane is owned by Sushi Samba, which has restaurants in New York, Chicago, Las Vegas and Miami. While it has earned rave reviews for its food, it obviously is unable to make a local adjustment without going through corporate headquarters in New York.
And Jimmy’z is owned by Chef Carey, who has spent decades in Miami and can usually be found in the kitchen of his Wynwood restaurant, except when he is in the dining room greeting customers.
I’m betting that extra half-star is for the personal presence he brings to the restaurant.
And I’m hoping next year he gets all our social media dollars on Social Media Day and on Foursquare Day.
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