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Heat now a Team in Miami’s Image

July 08, 2010 By Matt Meltzer in Miami: Local News  | 17 Comments

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I’d like to congratulate Pat Riley on perhaps the most Miami move in Miami sports since the Marlins’ great Rent-a-Championship of 1997. Not since Wayne Huizenga spent a lot of money to look really cool for a short amount of time and then go into complete ruin has a local team done something so reflective of the near-sighted, style-over-substance, 3rd world nature of our city.

NO OTHER TEAM IN SPORTS WILL BETTER REFLECT ITS CITY’S MENTALITY

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For those who have been on Mars this week, the Miami Heat signed LeBron James, Chris Bosh and Dwyane Wade to contracts with more zeroes than a Josh Johnson box score.  For all the glitz and glamour and hype and hyperbole about the Heat’s big signings, we seem to have forgotten that they’ve left themselves exactly no money to sign anyone to play around them.  Not literally, but every player they sign to fill out their roster (which currently has 5 players, just enough to put on the court) will be playing for the NBA minimum. And for the minimum money, you get the minimum talent.

So what the Heat have now is a really cool looking image, with absolutely no substance backing it up. It’s like building a bunch of pretty condominiums to look like you are a big, important city, and then having no one live in them. Or having a glamorous, party Beachfront with rampant poverty only a few miles away. Wade, Bosh and James are South Beach. The rest of the team is going to be Overtown and Hialeah. What Pat Riley has done here is made a team in the city’s image: The richest of the rich and the poorest of the poor side by side. Looking like a big shot when, in fact, you are not. And does it really get any more Miami than that?

OR MAYBE THIS ISN’T ABOUT WINNING AT ALL

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Now clearly, Pat Riley knows a lot more about building NBA winners than I do. And perhaps he has some plan that I do not, or perhaps I’m totally wrong here and will have to eat my words. But, and think about this for a minute, perhaps this decision isn’t about winning as much as it is about money. The Heat will be the biggest draw in the NBA, both at home and away. They will draw the biggest TV ratings and, with new players, sell the most merchandise. So even if this incarnation of the Heat doesn’t get out of the Eastern Conference, they are still the biggest spectacle in the NBA. And that, my friends, translates into a lot of money for the organization.


So, Miami sports fans, I think a lot of you are looking at the Heat like potential newcomers look at Miami. At first glance it’s really cool and glamorous and exciting. But if you bother looking deeper you realize that once you get past the hype, the rest of it is pretty much crap. And, after a couple years of frustration and disappointment, you may be saying this was the worst decision you, or the team, ever made.

 

Related Categories: Miami: Local News,

About the Author: Matt Meltzer is a featured columnist at Miami Beach 411.

See more articles by Matt Meltzer.

See more articles by Matt Meltzer

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17 Comments on

"Heat now a Team in Miami’s Image"

You're No Expert says:

You really have no idea what you’re talking about.  They just signed Mike Miller and are working on getting Brad Miller to shore up the middle.  Both Millers are solid contributors.  They don’t need big money to lure role players.  Who wouldn’t want to be a part of this team?  You’re gonna eat your words buddy.  Arison and Riley aren’t going to sell out Wade, Bosh, and Lebron.  They will build a championship team.  No one makes decisions this big without a plan.  There is a ton of role playing talent out there.  I also expect that you won’t attend any games because, you know, you’re too smart and cool for that.  Save the sports columns for people who actually know something about sports (though those are few and far between in Miami).  You can stick to writing about how you used to be cool as a bartender and how you’re too cool for Miami.  Thanks.

Posted on 07/09/2010 at 8:27 AM

Jason Swisher says:

Interesting topic/take on the issue, but your writing tries too hard to be clever and funny when it is not.

Posted on 07/09/2010 at 8:39 AM

ed says:

“Save the sports columns for people who actually know something about sports (though those are few and far between in Miami).  You can stick to writing about how you used to be cool as a bartender and how you’re too cool for Miami.  Thanks.”

ZING!!!

Posted on 07/09/2010 at 9:07 AM

Under the Sun says:

The Decision Special converted the Heat to the Evil Empire, so the one comparision I see off the bat is the similarity with the U.

The other would be, another mid westerner heading to SoBe to shake things up like no native was ever capable of.

Posted on 07/09/2010 at 9:15 AM

SteveBM says:

Comparing the Heat to the New York Yankees is dumb and makes no sense.  The only way that would be a valid argument is if the Heat went out and overpaid 6 more all-stars, placing them way over the salary cap and requiring them to pay big on luxury tax.  Oh, and then the Heat would have to fail to win jack shit for 9 years while overpaying said all-stars before finally winning one again.  The comparison was just typical New Yorkers having to make it all about them.  I cant wait for the Heat to crush the Knicks.

Posted on 07/09/2010 at 9:47 AM

Matt Meltzer says:

This is why talking about sports if fun. If you end up eating your words, who cares? It’s sports. And I may, And I will not care.

Who made the Yankees comparison? Did I miss something? I didn’t. Baseball isn’t a salary capped league, so it’s a totally different animal. And I don’t buy the comparison to the U at all. Those teams, while highly disliked, were made up of mostly local guys who weren’t playing for money (officially, anyway). Maybe there were a lot of haters, but the way the team came together and its overall image were completely different.

Posted on 07/09/2010 at 10:44 AM

SteveBM says:

The comment above mine.  Evil Empire = Yankees.

Posted on 07/09/2010 at 10:47 AM

Matt Meltzer says:

Ah, ok. I always take that to be a generic star wars reference used to describe the Yankees, Wal Mart, the Lakers, the Dallas Cowboys and the like. But I see the interpretation.

Posted on 07/09/2010 at 10:49 AM

SteveBM says:

Baseball has luxury tax which isn’t the same but curbs teams spending if they don’t want to pay the tax.  Plus the tax goes to lesser teams to keep them competitive.  Kinda the same but the comparison of Heat/Yanks is dumb.

Posted on 07/09/2010 at 10:54 AM

Under the Sun says:

It’s not apparent now Matt, but they will get the Evil Empire moniker, thanks to how Lebomb handled his decision. I’m sure some guys in Miami will thrive for such attention.

By best aquisition last night was Cliff Lee to the Yankees.

Posted on 07/09/2010 at 11:10 AM

Under the Sun says:

Looks like the Heat might nail Matt Barnes down, the self proclaimed Kobe stopper. If they can get Scola, hell would breal loose and you’ll appease Miami’s South Americans.

Posted on 07/09/2010 at 2:00 PM

Eric says:

haha! I agree 100%, Matt. Excellent article. And the angry comments make it even better.

Posted on 07/09/2010 at 8:02 PM

Ayn Rand says:

This article reeks of liberalism.

Posted on 07/09/2010 at 8:47 PM

Matt Meltzer says:

Uh, no. If it reeked of liberalism I’d be suggesting the NBA step in and regulate who can play where and assign each of the big three to different teams. Though I will say the NFL is the one place where pure communism works. I’m not saying what the Heat is doing is wrong. I’m just saying it’s short-sighted and sucks for sports fans

Posted on 07/09/2010 at 10:45 PM

Under the Sun says:

My bad. The Cliff Lee deal neve happened. Talks broke down. Boht ESPM and I were duped.

Posted on 07/10/2010 at 1:05 PM

SteveBM says:

Disagree that it sucks for sports fans.  The Heat are going to have to play that much harder because teams will be gunning for them.  Teams will play harder to prove that they don’t need a “big 3” to win.  It will be a fun season, guaranteed.

Posted on 07/10/2010 at 6:17 PM

Under the Sun says:

I sense a Greek Tradegy in the offing. Heat might the finals, but out west; OKA and LAL have the situation measured. T-Mac would make a nice sub plot. If he’s signed, it’ll be a mess and Riles will have to ride the pine earlier than planned.

Posted on 07/11/2010 at 12:12 PM

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