A Girls Guide To Shopping and Style in South Beach
You may arrive in Miami new to the nightlife scene and notice that virtually every girl going out to a club is wearing a dress. The majority of SoBe club girls subscribes to the same concept-short, skintight, lots of cleavage, and paired with sky-high platforms or stilettos.
You may arrive in Miami new to the nightlife scene and notice that virtually every girl going out to a club is wearing a dress. The majority of SoBe club girls subscribes to the same concept-short, skintight, lots of cleavage, and paired with sky-high platforms or stilettos. Animal prints and rhinestone sightings are common here in South Beach. Why do women in Miami seem incapable of putting an outfit together of say, a sexy silk top with trousers or a trendy camisole with skinny jeans and a vest?
South Beach women can, but we simply don’t want to. There are many factors at play in our decision to wear a cocktail dress. We want to show off our tan, show off our body, and it’s hot here! We enjoy getting dressed up and looking as sizzling as our town’s nightlife. We’ll save those skinny jeans for a night out in NY, thank you very much! And most of Miami’s tourists play along. A friend of mine revealed that, to her, one of the best parts of coming to Miami is being able to wear the racy dresses that somehow accumulate in her conservative closet!
If you look at your navy cotton eyelet dress and realize it’s more appropriate for your Aunt Martha’s New England clambake than a night out in SoBe, I can help. But only if you realize (as your eyes glide over the rest of your unpacked dresses) that you have a serious problem that can only be solved with shopping.
The following boutiques offer up dresses with serious SoBe style
Sexy Rich Girl – You don’t need to be rich to shop here since every dress is under $60, but you’re guaranteed to leave looking sexy in one of their hot dresses. The fabric and quality isn’t great, it’s sort of a buy-and-wear-once type of dress. At Sexy Rich Girl, you’ll find very short and flashy dresses in a wide variety of neon colors. They don’t carry a huge selection, and you
Bebe- Most of us are familiar with this chain store featuring skimpy, yet trendy and flattering clothing at an affordable price. I haven’t shopped here in ages; that is until I arrived in South Beach and noticed what I saw in the windows is what I saw on the streets - not the classic little black dress, but the tiny black dress! A tiny shiny, skintight, black strapless dress with an exposed metal zipper, and some padded detailing at the bust, caught my eye and although it is something I would never wear, I decided to try it on along with a few others. All zipped in, the dress made me look 10 lbs thinner and suddenly a cup size larger! I also tried on a neon blue strapless 80’s style that looks great with a tan. And it screamed take me out dancing! I must confess, there was a bit of dancing going on in the dressing room! The reason Bebe is a successful chain is because they know how to turn out a great product-good quality, trendy, dresses that flatter. This is a must since they carry tons of SoBe style dresses at reasonable prices. 1029 Lincoln Rd., prices from $89-$179.
U-Rock Couture- Couture-Like all the other little boutiques on Lincoln Rd., you’ll see sparkly Ed Harvey and Christian Adler shirts in the store window , along with a dress or two, and stacks of jeans. Only 15% of the store is dedicated to dresses, but the buyer has a great eye. Lots of bejeweled necklines, quality fabric, sexy cuts, and total south beach style all the way! There are other boutiques along Lincoln Rd. that carry dresses, but if you’re in a time crunch just head here for the nicest pieces. Although the styles and colors are limited, you won’t leave empty handed. And because they have a limited inventory, chances are you won’t see anyone else at the club in the same dress. 635 Lincoln Rd., prices range depending on designer, $150-$500.
Atrium- Writing about Atrium is like writing about my true love. This store is pure shopping heaven. It’s a tightly edited collection of all the clothes you could ever need in South Beach. For our purposes here, sadly I must only speak of the dresses. Get out of my mind Sergio Rossi black gladiator style heels at $890! Actually those would go perfectly with one of their edgy dresses. They feature so many different small name designers, but have no more than 3 sizes of every dress, so you need to get lucky. I found a turquoise halter wrap dress with gold metallic stripes for only $255 that’s also available in black, and a beautiful, silky number that I didn’t try on, for fear of not being able to leave the store without it. A gorgeous gold pailette dress stood out at $2,400. Unique cuts, edgy styles, and quality pieces make this my number one pick. Helpful, no-pressure salespeople make it a great shopping experience. Since the dresses are trendy and unique, remember to fall in love with one that fits and flatters you, not just the hanger. You can accessorize your new frock with their stunning collection of shoes and several amazing evening clutches. 1931 Collins Ave., prices range from $250-$1000, with several one of a kind pieces priced above $1000.
Claudio- Do you need something that is totally flashy and really special? Italian born, Miami-based designer Claudio offers beautiful and one of a kind cocktail dresses. If you’re wearing one of his dresses, trust me, your evening will not just end with cocktails. Make sure to weed out the special occasion dresses that are suited more towards, well, a special occasion, and not a night out at a club. The store carries a wonderful array of Swarovski encrusted mini dresses in a rainbow assortment of colors, guaranteed to say “Look at me! I’m fabulous!” There are two racks of black and white dresses, if you want to stay with something neutral. But if you’re at Claudio, neutral is not what you’re after! If you’re searching for something bejeweled and dazzling, you will most certainly find it. Shop here for a night out clubbing, and everyone’s eyes will be on you! If you decide you’re ready to drop some serious coin bring your black AMEX, because prices start at $1000. 1661 Collins Ave., prices from $1000-$14,000.
Please note that in most of the above boutiques, you can negotiate on price.
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