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How To Be A Night Club Promoter… (for Dummies)

August 20, 2008 By Suzy in Miami: Nightlife  | 50 Comments

image

ABOVE: VIP parking. A Lamborghini sits parked outside Dream night club in Miami Beach, Florida. Photo by South Beach bad boy, Miami Fever.

Nightclubs are the draw of the South Florida night life with music, mingling, alcohol and fun lasting well into the early morning hours.  Table service and covers can get costly when you’re partying with friends but who cares when you’re having fun and can afford it, right?

What if you didn’t have to pay for it though?  Or better yet, what if you were the one making the money instead of spending it?  It’s common knowledge that promoters ‘party’ for free.  Depending upon their following, a successful party can yield as much as thousands for a promoter in just a single night.

A promoter is basically just someone that is paid by a club or bar to fill the place to capacity.  They usually partner with clubs to host events or recurring parties.  He or she always knows the hot spots. They also know lots of party goers and how to get them to spend money at clubs and bars.  It’s certainly fun and while it may look easy, promoting requires planning and a game plan to be successful. Here are a few tips to help you get started:

What does it take?

For starters, you must love clubbing.  Strike that- you must have a passion for it.  Not only will you need to know about the hot spots, but you’ll have to frequent them and play the part of the ultimate host on a regular basis.  If hot, standing room only dance floors and loud music aren’t ‘your things,’ then neither is being a club promoter.  It’s that simple.

You’ll also need to be outgoing- very outgoing.  While being popular with scores of friends helps, the act of promoting itself is what will make you well-known. You’ll be remembered and liked if you are charismatic.  You’ll need to be friendly with anyone and everyone you meet.  These are the people who will fill your pockets.  As you continue to party, you’ll make many new contacts.  This is an industry were who you know counts the most.

How to begin…

  1. Scope out the field.  Like with any other career, when you’re ready to jump in, you’ll need to do a little research.  You need to know what will draw a crowd before you can throw a party.  Hit the clubs. What works for them?  Research the crowds and venues which seem to have better draws.  You’ll want to target the crowds that spend most at the bar.  Since clubs normally keep the monies from the bar, they welcome promoters that can bring in big spenders.  Research successful promoters in the area to see how they handle their parties.  You need to know the party scene like the proverbial back of your hand.  If you can get a successful promoter to take you under their wing, try to see if you can get tips or contacts from him/her or even sub-promote for them.  Sub-promoting is word of mouth street promoting. The payouts are generally smaller and based on guest-list head counts. It may not be the lucrative idea you first dream of but is your foot in the door and a great way to learn the (velvet) ropes.
  2. Tally up the bill. While promoting can allow you to party for free, you do have to spend a little.  Generally, to start up, you’ll need your own marketing plan.  Decide what your budget is and draw out a plan.  Figure things like flyers or other networking expenses. Clubs may agree to pay the fees associated with flyers once you have established a following.  Also, people will associate better with you if you have business cards or promotional items.  These expenses should all be planned for.
  3. Network.  Since your success is directly related to the quantity and quality of the contacts you make, you’ll want to hit as many people as you possibly can that fit the bill of the research you’ve done. The key to being a mainstay is contacts.  Depending upon the type of clientele you want to attract, you’ll want to join associations and league.  Make contacts with any online/print photography services as well.  Many people frequent events where club patrons are photographed, paparazzi style, and then displayed online or in monthly publications.  Other internet tools like social websites, forums, blogging and even e-mail lists are great ways to spread the word about yourself and your events.  These are all vast reaching tools which are available to you for little to no cost.  Social networking sites can allow you to target mass audiences and send bulk communications with minimal effort. Many times the contacts made from internet tools like community forums can bring you unsolicited business and since you will have some expenses to start up, you should never turn away free business.

The Big Day

On the night of the party, make sure to be well rested.  A successful party can last well into the next day and you’ll need to be at your best and of course, wear your best.  You’ll need to be Mr. Popularity tonight.  Arrive early and make sure to have a payment plan already worked out.  It is customary for a promoter to keep the monies made at the door while the club keeps the monies made from drink sales.  Payment can be a per person dollar figure, a flat fee, and sometimes even a percentage of sales.  Often, promoters are allowed to set their cover charge.  Once you become established and well-known, venues will offer you a percentage of the bar sales as well. 

There are rare occasions when a club owner may attempt to get you to agree to a bar guarantee.  A bar guarantee is when the promoter leaves a deposit or guarantee that the club will sell a specific amount of alcohol.  There’s never really a need to place a guarantee.

Once at the club, make sure to meet and greet your guests.  Encourage them to spend lots of money at the bar. Also, remember as many people as you can- especially club staff.  Remembering a person’s name always makes them feel special. Also, treat this as any other job; after all, it is.  Just because everyone around you is drinking or drugging up a storm doesn’t mean you have to as well.  Remember: you are there to work.

The next day, think about the things that worked and the things that didn’t.  Start with your research again. Now that you have an event under your belt, you’ll know what areas need to be tweaked.  The more parties you produce, the easier it will get.  Lastly, as a promoter, the flexibility of your schedule will require that you be responsible, dedicated and have the ability to manage your time wisely.  On the average, you’ll only have six days to plan your next party.

What are you waiting for? Stop standing in line and go party for free while making an income.

Related Categories: Nightlife Miami: Nightlife,

Suzy Newhouse is a homegrown herald at Miami Beach 411.  This cat loving, orange and blue wearing, SoFla native credits her strong Cuban family roots as the strength helping her raise her son.

See more articles by Suzy.

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50 Comments on

"How To Be A Night Club Promoter… (for Dummies)"

Joseph says:

I just want to repeat the whole you better love parting thing if you want to be a promoter lol. I used to promote for Empire Ballroom in Las Vegas and i love going out and partying but when it turns into a job, and promoting is a job, it lost all its fun for me. The whole going out every single night from one club to another gets old and tiring quick.

But i will admit the whole free bottle service, entrence and the girls that come with the job are pretty kick ass lol.

Posted on 08/21/2008 at 3:56 PM

Gentleman George says:

I used to be in a popular fraternity, years ago.  Several of my friends were well-connected So-Be club promoters and would call on me when they needed bodies to get things started.  Here are a couple of the things I learned about promoting during those years…

1. As soon as the word gets out that you are responsible for the door at a popular club, expect people to come out of nowhere to get on “the list”.  The club’s VIP list is usually pages long and includes anyone who has RSVP-ed in advance.  Many clubs have a “list within the list” that actually includes people to let in without charge.  If you want to make a nice profit, offer to put people on “the list” in advance, but charge them a “reduced cover” when they arrive.  It’s tough, but it’s business.

2. If you’re promoting, you’re the host and the host should work more than party.  Work the door in the early hours, but stick your head in the club every couple of hours and remind them to come back.  When you promote a club, people expect to see you at (or at least near) the door.

3. Have your closest friends (and most desperate attendees) show up early.  They’ll be the most patient and won’t mind standing outside for awhile.  A general club rule is… people will walk-by an empty doorway but will look inside when there’s a long line.  By forcing your followers to wait at least 30 minutes to enter, you’ll form a line and possibly attract “walk-ins” in the process.

4. Always have more girls than guys (aka holes/poles or chicks/dicks).  An experienced club-goer will know the best way to get in is 1 guy to 2 girls.  Why?  Girls dance more and no guy would be caught in a club with a lot of men (unless, of course, he’s gay).

5.  Offer incentive.  If you invite a fraternity (or sorority), offer them a piece of the door for everyone they invite who shows.  The fraternity’s list gets a “door discount” and the fraternity gets a little dough for their partying fund.  If enough people show, you can kill at the door (the bar is often for the club owner).

There’s more where this came from, but I’ll save it up for Suzy Newhouse’s “Guide to Midnight In Miami”.

Posted on 08/21/2008 at 9:55 PM

Brian Enriquez says:

Great Article ive been doing it for 2 years now. u got the basics down very tight.

Posted on 08/22/2008 at 9:42 AM

... says:

Thanks guys…I always welcome comments and compliments from those “in the know.”

Posted on 08/22/2008 at 1:16 PM

Gus says:

“There’s more where this came from, but I’ll save it up for Suzy Newhouse’s “Guide to Midnight In Miami”.

LOL at that.

“Surviving Sunrise With Suzy” also has a nice ring to it, as well as a subject she knows a thing or two about.

Posted on 08/22/2008 at 7:00 PM

toysruskid says:

excellent article!!!!!! You got me fired up to get started. I guess being naive is a beautiful thing(ignorance is bliss) in my case. The pluses seem to far outweigh the minuses.

Posted on 09/01/2008 at 11:47 PM

Mr. Party Promoter says:

All good tips.

College is a goldmine for promoting.  You’ll meet more people there ready to party 24/7 than you ever will again in your lifetime.

Start building up your mailing and phone lists and never stop.

ALWAYS treat people with respect and you’ll be repaid with customer loyalty to your events.

Spamming text messages to people you hardly know will get you nowhere fast.  Remember that reputation is everything if you want to make this a career.

You have to spend money to make money.

Make everyone feel special and personalize all your promotions, and you can make some great money in party promoting.  smile

Posted on 10/13/2008 at 11:29 PM

survey says says:

FUCK ALL YOU BITCHES HAHAHAHA

Posted on 02/03/2009 at 9:27 PM

lol says:

wow what a great article. ^ this guy isnt important. great job

Posted on 02/03/2009 at 9:28 PM

Katt says:

Great job guys very useful guide, im from the UK and just starting out, I have 2 partners so im confident we will go the distance.. Pls provide some links of more starting out tips.

Posted on 03/09/2009 at 2:01 PM

Gus says:

Thanks, Katt.

Right now, you can find people discussing nightlife-related stuff in the Miami Beach 411 Nightlife Forum -

http://forums.miamibeach411.com/index.php?/forums/viewforum/30/

Do each of your partners take care of a different part of the business?

What’s your area of expertise?

Posted on 03/09/2009 at 5:52 PM

Ty says:

All of this information is true and correct here in Los Angeles as well.  I used to promote about 5 years ago and now that I’ve been recently laid off… I feel now is the perfect time to get back in the game.  I’m sure the basics are still the same: make sure to have more holes than poles, arrive early, pay attention to your appearance (I’m often the only guy in a cool dress shirt, blazer, jeans & my signature chucks), always greet your guests with a smile and try get a lil feed-back from a few of them before your next event. (Do this until you have just shy of a cult of followers.)  No one knows better then your guests, afterall the happier they are the richer you shall become.  Try not to drink on the job and if someone insists on buying you a drink don’t be afraid to opt for the light beer or even a glass of wine or champagne (Trust me) ..and if you really want to be “too cool for school” there’s nothing wrong w/ bottled water!! Especially if you’re driving afterwards!

I hope my west-coast perspective was helpfull, please give me a little feed back or ask any questions you may have.  I’ll try my best to come back within a few days.

-Ty

Posted on 03/10/2009 at 3:53 AM

Katt says:

Hey guys,

Gus – Thanks for the link, with regards to what each partner will bring to the table we are all diverse in our own way but the key thing we have in common is a love of music, this is the sole purpose for our venture. To live the dream by working with something we are all so very passionate about. As said it is early days for us and due to have our third meeting tonight, therefore exactly what roles we will each play is yet to be confirmed. However as a bench mark and based on our current experience and personalities I would suggest the following:

In brief:
Katt: Operations, Sales, Marketing. My education is business analysis, my work experience is sales. My focus is business process, strategy, profiling and route to market.   
Starz: Culture, Music, Project Management. Starz is just cool, simply cool, he knows what’s hot and what’s not. I envisage he will control branding, music and look/feel of our events, as such this will attract a certain culture to our nights. His work experience is project management, as such he will be responsible for executing events.
Sean J: Promotion, Creative. As a singer, song writer and dancer Sean is extremely gifted and well connected in the performance world. Sean will walk through a shopping centre and stop to speak every few steps with someone he personally knows. I kid you not! I envisage Sean will promote our events and bring his creative flare.

Excuse the mass of info, but you did ask.

Ty – LMAO @ “holes than poles”.. All your advice here is valid.. So my question, apart from the obvious ie. what is the capacity of your club? Ect.. Are there any hiden questions I should be asking the club manager? Eg. What are the options around using the venue regards cost..

Guys feel free to ask me any questions is you feel I can help.

Regards, K

Posted on 03/10/2009 at 7:51 AM

Katt says:

Having read through a number of definitions of promoters it appears there are many perceptions. Whether you are promoting a night for a club, for yourself or are sub contracting to an agent who is contracted to raise awareness. End goal is to get admissions through the door and paying at the bar..

With regards to my last post I should position where we fit and why it is relevant to have the mix we have. We are starting from scratch, the only element we are not concerned with is owning the venue, bar staff and door staff. The rest is our game, forming a company, cash flow, selecting a venue, negotiating terms, branding, advertizing, promotion, market inelegance, entertainment, décor, door sales, accounts, future expansion, new themes and vision.

Vision – To create a brand best described as funky/soulful club culture, starting in our own city with a view to roll out nationwide via existing franchised venues.

Rgds, N

Posted on 03/10/2009 at 10:55 AM

new says:

waw you guys are amazing. Tnx for all the tips and ideas. My question is who pays for the Dj and security.

Thank You

Posted on 03/28/2009 at 2:47 PM

Katt says:

Hi New,

Depending on how much control over the night you want either you can pay, or the club will..

The catch rgds control, the less you pay you are accountable for the bigger cut your club will want from your door.

Personally I would want to retain this margin and control, however if you do not have enough budget the club picking up this cost could help at the start.

Posted on 03/28/2009 at 5:03 PM

Katt says:

PS. The club will pay for the door men and this is not often factored in to your cost

Posted on 03/28/2009 at 5:05 PM

New says:

Tnx Katt does this also work for the radio advertisement.

Is it good idea to have a paper contract so that owner won’t change his mind to run it himself after the club gain publicity.

Posted on 03/30/2009 at 12:45 AM

Katt says:

Hey New,

Yes you need a contract and a business plan/model.

I haven’t looked in to radio just yet, but i would imagine there are a whole load of questions here - Do the club already have t&c’s with the local radio station? Can they support this? Could you factor this cost into the cut on the door? Do you want to factor thus in? and so on..

Though I like your thinking, let me know of any advance here.

Posted on 03/30/2009 at 10:56 AM

New says:

Thank You for everything. This few days has been great experience KATT thanx to your advise.

p.s How does the vip work. since the club provide bottles for it.

Posted on 03/30/2009 at 7:41 PM

Katt says:

No prbs New, it works both ways..

Ref VIP, another good question, again I did not include this in my questionnaire to the club.. However something along the lines of this i gained a response that said, “2 4 1 and other offers are on during selected nights or with a loyalty card”
So you could relate this to the VIP treatment..

Another thought here is what are you providing - A) The whole night or B)just the promotion?

A)Clubs will provide punters with drinks providing they have hired a VIP suite at around £500 of paid for VIP tickets.. Therefore if its your night, and you sold the VIP room, the money is yours and you pay the club per head (% of door rate, if you wanted to supply champs to that room, you would need to factor it in coz the club will charge you.

B) If you are only promoting the night then you will have to see what the club VIP rate and offers are and t what margin do you receive.

Again, food for thought.

Posted on 03/31/2009 at 12:38 PM

leon says:

Hi Katt, very good infos going on here.

I’ve always wandered about something: is it legal for a club to make door selections based on the look or the number of girls some guy is taking? Can some guy take legal proceedings against you or against the club owner? Know that may sounds like stupid question but anyway…

Thanks in advance.

Posted on 05/16/2009 at 10:49 AM

Katt says:

Hey Leon,

Not sure I understand the question - I guess you are asking if it is legal for club to refuse entry based on the look of someone. In essence - No they cant, eg, if you are refused entry based on your race or colour then this is illegal..

However, prove it!

The club has the right to refuse who they want with out giving a reason.

Why do you ask?

FYI – We have progress lots with the setting up of our business and I will up date this post ASAP.

Katt

Posted on 05/18/2009 at 9:12 AM

Adrianne says:

I’m interested in starting work as a sub-promoter either in the Ft. Lauderdale area or the Miami area. Anyone out there looking to hire a hot lil redhead with a very outgoing and flirty/fun attitude? Email me if you are interested at .(JavaScript must be enabled to view this email address)

Posted on 07/24/2009 at 9:51 AM

Dave says:

I think Leon’s asking because on TV they seem to give the idea that in many places only the “beautiful people” can get in.  I have seen this to be somewhat true in Miami but only a little bit.  What I have seen more often is the “more holes than poles” policy enforced quite a lot and had to gather random girls from the line to join my friends and I in order to get in, even when we’re spending $1,500 to get a bottle table.

He either wants to know for personal reasons if he can stand up to being denied entry for either being male or being “ugly” or, if he’s an aspiring promoter, wants to be sure not to get in legal trouble or offend anyone should he want to deny them entry. 

I’m interested in your take on this as well.  Thanks for your commitment to the industry by the way.  I have spent 12 years bartending and promoting in both NY and Tampa but now just like to enjoy checking out new places in cities I’ve never been.

Dave from Rochester, NY

Posted on 08/15/2009 at 4:20 AM

Bjorn says:

I am building a mobile device for promoters to help them promote efficiently.  Feel free to send any feature requests to .(JavaScript must be enabled to view this email address)

Posted on 11/19/2009 at 9:01 PM

Katt says:

Hi Dave,

To summarise my view on Leons comments:

- Personal: Unless you can prove you have been denied entry due to discrimination then you don’t have a leg to stand on.
- Aspiring promoter: You do not have to give a reason as to why you have declined, I would simply say “sorry you are not what we are looking for tonight” or “unfortunately i cant grant you access tonight” or “sorry not tonight”.. I would try to say this with empathy as you do not want to get into a aggressive situation.

Bjorn - Im interested to see how you progress this device, have you considered using the iphone as your base unit, you may only need to design a application then wink

Posted on 11/20/2009 at 6:44 AM

Bjorn says:

Katt, I am an iPhone Developer and the first version will be released for the iPhone then I will port it over to the Blackberry.  Is there anything you would like to see in the app.  My goal is to listen to the promoters and deliver what they want smile

Posted on 11/20/2009 at 11:28 AM

Katt says:

Bjorn, cool job.. There isnt anything I can think of right now, however the key task of a promoter is to communicate with people and get the word out.. So an app that would assist this would be a winner for sure.

Posted on 11/21/2009 at 9:10 AM

Katt says:

Bjorn, check this out: http://www.dontstayin.com/uk/leeds/west-indian-centre/2009/nov/14/event-224011

Im thinking application info

Posted on 11/21/2009 at 12:13 PM

Katt says:

Better still sign up here and post your question to these guys: http://www.dontstayin.com/pages/promoters/intro

GL

Posted on 11/21/2009 at 12:23 PM

Andrew says:

DJ/Promotion Question (Branding)

Hello everyone. First I would like to say that I appreciate all the information so far. You have been very helpful.

I have been DJing (professionally) in Toronto clubs for about a year now. Lately, I have been thinking that the name I go by may be a conflict of interest for more upscale or top40 clubs I have promoted for. It has a hardcore rap sound feel to it. Is it a good idea to change the name now, or should I continue to build the reputation of my Brand that I have already started.

Please shed some light on this. I think about it all the time. Thanks

Posted on 11/22/2009 at 6:24 AM

Katt says:

HI Andrew,

There is an old saying: “What’s in a name”.... You could have the coolest handle in the world but if you cant deliver the goods then its just a cool name no more no less.. Branding is important of cause but if your any good your reputation is all that matters.

What is the your name?

Posted on 11/22/2009 at 9:11 AM

Bjorn says:

Thanks for the link Katt

Posted on 11/22/2009 at 11:49 AM

Andrew says:

I guess your right.

d.j.c.r.o.o.k.s

its actually my last name. even teachers would call me ‘mr cr.oo.ks’

Posted on 11/22/2009 at 2:57 PM

Katt says:

Hey Andrew, that’s a sweet handle..

Its not like you work for the police or something.

Keep banging!

Posted on 11/23/2009 at 4:14 AM

infamousthoughts says:

intelligence is key before you make any plans. A great strategy will be be outgoing and give people a reason to want to attend. hey katt you real smart and you know what your talking about… mind explaining to me i have breif and effective ideas but i aint got a start because i havent made one. i believe in this business if i set a name and people dont like me i messes my whole oppurtunity, so i want to do it right. do you think a 18+ with a dj and a capacity of 750 will be a great start??? thanks

Posted on 12/20/2009 at 8:44 PM

Katt 1/2 says:

Hi Infamous, thanks dude, to be fair its common sense mate.. Yes 18+ with a DJ and 750 capacity is a good start (Note: 750 is also the capacity of our first night) id say that is just right for a start up, however I suggest you will need more than 1 DJ to keep things going, mix it up..

Here’s what we are doing:

Firstly: 1 headliner (a well known DJ) and 1 or 2 local DJ’s with a good local following, so if your head liner don’t draw the crowed you need the 2 locals will – In the UK you will expect to pay approx £150 – 200 per local DJ and £350 – 500 for a semi pro headliner (call in any favours you can get).. You might want to fro in some other kind of entertainment also (leave that to you).

Posted on 12/21/2009 at 5:12 AM

Katt 2/2 says:

Secondly: As you say, the key to planning your night is strategy, but also (research) – So, Here comes the geeky stuff:

Posted on 12/21/2009 at 5:16 AM

Katt says:

2/2 Cont….
I can tell you factually that where we are holding our first night there is a geographical population of 83,240 M/F between the age of 21 – 37…  28,470 are Male / 54,770 are Female

Posted on 12/21/2009 at 5:17 AM

Katt says:

2/2 Cont…Cont…
– We have selected ages 21-37 as this is the market we want to attract, now although this is all geeky stats and unless we all think alike you may or may not see the value in this..

Posted on 12/21/2009 at 5:19 AM

Katt says:

2/2 Cont..Cont..Cont
however its FACT and from these numbers you can factually understand the size of your market base, understand the activity needed to draw in more ‘holes than poles’ and work backwards to devise a marketing plan or other forecasting that will help to remove some of the reasons that club night fail (lack of attendance).

Posted on 12/21/2009 at 5:20 AM

Katt says:

excuse the multi post, the site would not let me post so had to break it down.

Hope this helps.

Posted on 12/21/2009 at 5:22 AM

infamousthoughts says:

thanks bro. can i ask you a question katt. how long have you been in the business??? i live in boston and nowadays i see the local club promoters on ad’s

Posted on 12/24/2009 at 10:32 AM

Katt says:

Hey mate, in the business of club events, 6-8 months and i am yet to hold my night, its been prep so far.. Only now have we set out night for 2010.

Merry Christmas all

Posted on 12/24/2009 at 12:07 PM

NY says:

Hi, as a promoter in New York, I just wanted to know how to make a promoters contract to present to the club manager?

Also, any tips on how to build my followers, without spending too much?

Posted on 04/29/2010 at 4:59 PM

MR. ANONYMOUS says:

how old is too old want to be a nightclub/concert promoter?
DO you think there an age limit someone should not get into the promotion business when starting from scratch? I mean college kids start by passing out flyers, but, how would someone who is older and starting from scratch even begin a career like this?

Do you think a certain age is too late to start from scratch? If so, what age?

Posted on 07/02/2010 at 11:41 AM

MAXX says:

I am a student near pittsburgh PA and am very interested in promoting for a club in pittsburgh. Not to sound like a douche but i am 19 but have a fake that works very very well. I have talked to the manager of the club and they would like to discuss with me working as a promoter for them. I would just like to know if clubs usally keep any kind of info or anything like that for promoters. basically im asking if im going to get caught by the club for having a fake and they would be pissed. If anyone has any advice then comment

Posted on 08/16/2010 at 12:10 PM

SteveG says:

OK where to begin, oh yes! MIAMI, really? How much work and effort promoters put into making sure music is Original.  The whole concept of being a promoter these days is about living off the club owners, and really just partying for free.  As a DJ myself when I go out I look for music I would hope that customer service is great. Lets be honest for a minute whats the truth about people going out these days? CHICKS and nobody goes out to enjoy the music.  So if I was head promoter I would spend most of my time researching first to start MY DJ before I even attempt to use the choices given by the article of how to become a promoter. Everywhere you go in MIAMI is the same boring tribal music that every bar/club/lounge dj is playing.  Is almost like an iPod is connected room to room and all sounds the same. I have been a dj for over 10 years and I am sick of going out and hearing the same music that was being played 7 years ago.  Promoters needs to concentrate in Marketing DJs as well as Marketing Clubs.  And making sure that all of these CLUBBERS stay till they close down. Something that to this day I have not see in MIAMI.

Posted on 06/03/2011 at 4:17 PM

Alex says:

Great advise from all. I am planing to begin promoting the beginning of the year 2012, how much would be a good starting capital? establishing a guest list is important, but what is the basic of getting the list: fliers (mail out), radio, tv ad, or just passing out fliers at a local community college? how easy or difficult is it to jump from a 18+ venue to a 21+ venue?

Now, if I understand correctly. I can make a deal with the owner about the entrances.
18+ crowd
Guest list and walking patrons (average $1-$5+ per person.)
VIP list are free (no money there)
21+ crowd
Guest list percentage with bottle service
Walk-ins $1-$5+ per person (according to contract with owner)
Percentage with bottle service

Let me know if this is not correct. Also, other ways I can begin a good business plan.

Thank you,

Alex

Posted on 09/29/2011 at 8:03 AM

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