William D. Talbert, President and CEO of the GMCVB recently announced that 2004 overnight visitors to Greater Miami grew 5 percent to nearly 11 million visitors, fueled by 5.7 million domestic visitors and strong growth in international markets.
The international market grew 7 percent, helped by an 11 percent growth in European visitors and a 6.8 percent increase from Latin America. This overall growth in overnight visitors resulted in a nearly 6 percent growth in occupancy year-round, proving that Miami is no longer a seasonal destination.
A Smith Travel Research study shows that Miami’s 7.8 percent growth in average daily room rate — now up to $114.48 — was second only to New York’s growth rate.
Mr. Talbert added that "the Bureau’s marketing efforts helped bring high profile events like the MTV Video Music Awards and Art Basel Miami Beach, which created an international buzz about the destination."
The GMCVB recently announced a new global event for July 16-20 — Sunglass Hut Swim Shows Miami.