People don’t search locally without a reason. For instance, if someone is searching for a dentist in their city, it’s usually because they’re looking for a new doctor and want to make an appointment.
Small business marketing expert, Matt McGee, has put together an excellent Guide to Local Search Marketing, which shows small businesses how to start moving their advertising dollars from traditional yellow page ads to local search.
Shoppers and information seekers will choose the web over the yellow pages in greater frequency in coming years. With that in mind, I believe local search offers a great opportunity for small businesses (especially) to reach customers on the web.
He also notes that local search advertising is predicted to grow more than 80% a year between 2005 and 2009.
• Yellow Pages in Miami Beach 411
Gus Moore heads up Miami Beach 411 as site administrator. You can reach him at 1-305-754-2206.