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Local Advertising on the Web

People don’t search locally without a reason. For instance, if someone is searching for a dentist in their city, it’s usually because they’re looking for a new doctor and want to make an appointment.

Small business marketing expert, Matt McGee, has put together an excellent Guide to Local Search Marketing, which shows small businesses how to start moving their advertising dollars from traditional yellow page ads to local search.

Shoppers and information seekers will choose the web over the yellow pages in greater frequency in coming years. With that in mind, I believe local search offers a great opportunity for small businesses (especially) to reach customers on the web.

He also notes that local search advertising is predicted to grow more than 80% a year between 2005 and 2009.

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Gus Moore heads up Miami Beach 411 as site administrator. You can reach him at 1-305-754-2206.

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1 Responses to "Local Advertising on the Web"

    Ben says:

    With more local search happening (Google and Yahoo are saying over 60% of searches are local) and more local content coming online, there is an explosion of local and hyperlocal advertising opportunities on the web.  Interesting alot of the local merchant community does not have a web site.  80% plus don’t have a website.  It is not clear they want one either.  We find the merchants in our community at http://www.merchantcircle.com saying they don’t want a website but they do want to advertise on the web.  Openning up the ability to advertise on Google and Yahoo,etc without a website has allowed us to create a new avenue for advertising for local merchants.

    Reply

    Posted on 06/16 at 1:27 AM

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