July 13, 2006 at 09:50am by Gus
Donna Bogatin at ZDNet reports that Google will soon roll out a product that dynamically generates and changes a terrestrial radio commercial based on demographics, news and conditions in the local market.
Here’s how it works, say it’s really hot in Miami, Burger King can switch from their regular burger ad to one that touts their cold drinks. In addition, while most radio advertising campaigns require a $20,000 spend, the new Google radio ads will require a $200 minimum.
Gus Moore heads up Miami Beach 411 as site administrator. You can reach him at 1-305-754-2206.
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