Extra, Extra, Read All About it: Google Inc to start alpha testing Google Print Ads this week.
Google announced they will launch a program that will allow Adwords advertisers to place bids on space in more than 50 major newspapers across the U.S.
“the newspaper program would enable advertisers to pick specific newspapers and even specific sections of newspapers. Newspapers may reject ads that don’t fit or do not meet standards of taste and can establish prices on which advertisers may bid.
Google, so successful that it doesn’t have room on the Internet to accommodate all its advertising clients, has proposed redirecting those ads to the printed page. Google will not take a cut of any advertising revenue in the initial test phase of the program, but will split revenue with newspapers if the program continues after its test run concludes in February.”
Google didn’t release the names of any of the newspapers. Tom Phillips, director of Google Print Ads, says the participating newspaper will be relaeased this week, and he expects the program to be expanded to include weekly local newspapers “sooner rather than later.”
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