2nd Annual Caribbean Sales & Marketing Conference

"The Hospitality Sales & Marketing Association International (HSMAI) and the Caribbean Hotel Association (CHA) will present the 2nd annual Caribbean Sales and Marketing Strategy Conference at the Hyatt Regency Downtown in Miami, FL, Dec. 7-8, 2006.

Both associations are working in tandem to plan, promote and produce this annual event with the goal of providing sales and marketing professionals in the Caribbean with information on the latest trends and resources in sales and marketing competencies that are necessary for success in growing their business...

...The two-day dynamic agenda will delve into a wide range of sales and marketing topics and tools, while addressing the differences and nuances for both hoteliers and tourism officials doing business in the Caribbean region. The spectrum of topics will range from Internet marketing (eCommerce, web site design and search engine optimization) to revenue management, affiliate marketing, evolving wholesale models, developing sales strategies and strategic business planning."

Click here to view the preliminary agenda for the conference.

Partnership opportunities are available. For information, contact HSMAI director of development Melanie Penoyar at 703-245-8037 or .(JavaScript must be enabled to view this email address).

For more information and to register, visit www.caribbeanstrategyconference.com or contact Melixa Marrero of the Caribbean Hotel Association at 787-725-9139, ext. 231.